I specialize in crafting and executing marketing campaigns that authentically represent a brand’s identity while driving measurable consumer engagement. With 15+ years of experience, I’ve developed a diverse portfolio that spans print, packaging, environmental design, web, and branding. From concept to execution, I deliver impactful design solutions that elevate brand visibility and contribute to bottom-line growth.
Work Experience:
Hands-On Creative Director - The AZEK Company
March 2016 to November 2024
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Spearheaded the AZEK Exteriors rebranding initiative, improving brand imagery and boosting brand recognition by 20%.
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Achieved 12-18% YOY sales growth by developing materials for the sales team, dealers, and distributors.
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Concepted and implemented five new product launches in business and consumer markets.
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Led TimberTech’s rebranding efforts, merging two distinct product lines into one cohesive visual identity, increasing user engagement by 25%.
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Streamlined creative team workflow by developing SOPs, saving the company 3 hours per project.
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Expanded the brand’s reach into under served markets with regional campaigns.
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Directed photography and visual content creation, ensuring consistent messaging across all marketing materials.
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Managed external agencies and vendors to ensure accurate branding and timely delivery.
Freelance Senior Designer/Graphic Project Manager - McDonald’s
September 2015 to March 2016
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Coordinated experiential design for McDonald’s biannual conference, serving over 20,000 attendees across 2.1 million square feet of exhibition space.
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Collaborated with cross-functional teams to ensure seamless execution of visual and branding elements.
Freelance Art Director/ACD Catapult Marketing and McGuffin Creative Group
2014-2015
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Designed high-impact marketing materials for KitchenAid’s redesigned large appliance line, leading to a 35% increase in sales.
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Created point-of-purchase (POP) materials for various clients in the consumer packaged goods (CPG) category.
Senior Art Director Ryan Partnership
2012-2014
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Produced a variety of marketing materials including direct mail, catalogs, in-store signage, digital banners, landing pages, and social media content.
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Collaborated closely with copywriters and account teams to conceptualize campaigns, and deliver a cohesive brand message across all platforms.
Senior Art Director SolutionSet
2009-2012
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Contributed to major design projects before merging with Ryan Partnership.
Senior Art Director Haggin Marketing
2006-2009
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Played a key role in design and creative direction before merging with SolutionSet.
Areas of Expertise:
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Brand guidelines and visual identity development
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Packaging design and development
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Logo, icon and graphic illustration
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In-store graphics and merchandise displays
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Trade show signage and booth graphics
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Direct mail and print collateral design
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Product launch creative direction and design
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Environmental marketing
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Lifestyle and product photography direction
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Seasonal and holiday marketing campaigns
Additional Experience:
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Collaboration with copywriters, creative managers, and stakeholders
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Implementing process improvement solutions
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Managing creative project workflow
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Concepting cross-channel marketing campaigns
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Presenting to a wide range of clients
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Training and applying situational leadership strategies to foster team collaboration and growth
Skills
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Adobe Creative Suite (InDesign, Photoshop, Illustrator)
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PowerPointMicrosoft
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OfficePhotography retouching
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Color theory
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Typography
Education:
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Columbia College, Illinois, BFA
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School of the Art Institute of Chicago
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American Academy of Art
Brands:
TimberTech
AZEK Exteriors
MCDonald’s
KitchenAid
BMO Harris
Office Depot
Boursin
Sanmar
Cintas
Godiva
Ulta
Naturalizer
ACE Hardware